FOR SOLO & SMALL SERVICE BUSINESS OWNERS - BEFORE EOFY 2026
Stop pouring money into marketing that doesn't pay you back.
Start FY27 with a strategy that does.
The FY27 Marketing Reset finds the leaks in your marketing, cuts what's stopped working, and shows you exactly where to focus to keep your pipeline full - without living on your socials.
Two focused sessions. One 90-day marketing roadmap to kickstart the new financial year. Six spots only.
WHY NOW?
The problem isn't that you're not doing enough. It's that what you're doing has stopped working.
You can feel it - the effort's going in, but the return isn't coming out.
Here's what I'm seeing in conversation after conversation right now: capable business owners putting money, time and energy into marketing that isn't paying them back.
Doing far more of it themselves than they should, because there's no strategy underneath it - just activity.
Leaning on referrals and hoping the pipeline holds. Referrals are lovely, but they're not a growth strategy, and they're not something you can count on to keep the work coming.
And quietly noticing that the things that always used to work just don't anymore.
That last one isn't in your head. The ground has shifted in the last 12 months. AI has flooded every feed with content - more noise, more sameness, and a steadily lower return on the old playbook of "just post more and stay consistent."
Consistency on the wrong things isn't a strategy. It's a faster way to burn out.
The FY27 Marketing Reset stops the leaks.
We find where your money, time and effort are draining away with nothing to show for it, cut what's stopped working, and build you a focused 90-day roadmap to kickstart the new financial year - so your marketing earns its place while you get on with the work only you can do.
IS THIS YOU?
The FY27 Marketing Reset is for you if:
You've got traction - clients, runs on the board, a service you know delivers - but your marketing still feels like guesswork.
You're spending money, time, or both on marketing and not seeing it come back.
You're doing far more of it yourself than you should, because there's no strategy behind what you do.
Your pipeline leans on referrals and word of mouth - and you know that's not something you can rely on.
What used to work for you has quietly stopped, and you're not sure what's replaced it.
You want your marketing to keep working while you're heads-down on client work.
You're done chasing shiny objects and every guru's "you have to be on this platform" - you want to know what to ignore as much as what to do.
Because the shiny objects are real, the new platforms keep coming, and everyone has a different opinion about what you should be doing right now.
The FY27 Marketing Reset cuts through all of it.
It tells you what to do, in what order - informed by real data from your own business. And just as importantly, it tells you what to leave alone.
Ready to plug the leaks and get clear on your next 90 days?
WHAT YOU GET
Your FY27 Marketing Reset includes:
A detailed pre-session business intelligence questionnaire - so we hit the ground running and your time in is minimal
A 90-minute Reset strategy session with Karen Moloney (online via Zoom)
Your written 90-Day Marketing Blueprint - a prioritised, FY27-ready roadmap aligned to your goals, budget and real capacity
One 60-minute review session - the Reset Checkpoint (to be used within 60 days of receiving your roadmap)
Video recordings and written summaries with actions from both sessions, yours to keep
The option to bring your VA, business partner or marketing support.
Your time with me is light - a questionnaire and two short sessions.
What you walk away with is a 90-day roadmap: what to focus on, and in what order, week by week. The what and the when, so you can get on with the how.
It's built around the capacity you actually have, it's as much about what to stop as what to start, and it's clear on what's yours to do versus what you can hand off or automate.
The point isn't to add to your plate - it's to make sure what's already on it is working.
HOW IT WORKS
This is how we build your 90-Day Marketing Blueprint
01
GATHER INTELLIGENCE
You complete a detailed business intelligence questionnaire.
This is where we capture your business goals, your current marketing, your ideal clients, your capacity, and what's worked and what hasn't.
We review the data and do some preliminary research online.
This is so that by the time we meet, the groundwork is done and ideas are already flowing.
You’re starting to see some light at the end of the tunnel
02
FIND THE LEAKS & GET STRATEGIC
We meet online for a working session.
We look at where your money, time and effort are leaking.
The we decide together what to stop, and lock the few moves most likely to fill your pipeline in FY27 - given your real constraints, not a fantasy version of your week.
We make the decisions that set your direction.
You feel more in control, and confident about where your business is headed
03
GET FOCUSED & TAKE ACTION
Within a week of your session you receive your written 90-Day Marketing Blueprint to get to work on.
We’ll also share your session recording and any other resources* you need to make things happen.
This is a structured, strategic roadmap, split into implementation phases so it never feels overwhelming.
You walk into FY27 with clarity - not guesswork - ready to smash your business goals
*Additional fees may apply. Resources not mandatory and will only be recommended with your permission if you want to expedite the implementation of your roadmap.
AND THIS IS HOW WE HELP YOU STAY ON TRACK
The Reset Checkpoint
You're 45 days in. You have your roadmap. But life happened, client work got busy, and some of it has slipped.
That's not failure - that's business.
The Rest Checkpoint is where we deal with it.
This focused 60-minute session sits at the halfway point of your 90-day implementation.
We move fast, we're honest about what's stalled, and we leave with a clear picture of what the next 45 days need to look like.
We cover five key questions in this session:
What's happened? What you've actually implemented - not what you intended to.
What's working? Where you're seeing traction, even early or small signs.
What didn’t work/happen? No judgement. Just an honest look at what's stalled.
Why not? Capacity, clarity, confidence - or something else. We find the real reason.
What needs to happen next? You leave with a reset action list. Specific, prioritised, and realistic for the next 45 days.
What most people discover at the halfway point
It's rarely about motivation. Usually it's one or two things creating a bottleneck — and once those are cleared, everything else starts moving again.
That's what this session is for.
Need more support and accountability?
The Beanstalk Marketing Advisory program includes the 90 Day Blueprint PLUS monthly sessions, resources & check-ins - because staying on track sometimes needs more structure.
WHO YOU’RE WORKING WITH
Meet Karen Moloney:
Multi award-winning marketing strategist.
Not a junior consultant following a cookie-cutter checklist.
Hi, I’m Karen - Blue Bean Media’s managing director, marketing strategist and proud tech nerd.
I have 30+ years experience simplifying complex business problems using strategic marketing, learning & technology solutions.
I’ve worked with businesses at every stage - solopreneurs, startups, scale-ups and global corporate brands. I grew up in my family’s business and founded my first venture in 2007, so I understand the specific challenges of building consistent, effective marketing when you're also the one delivering the work.
My approach is practical by design. I don’t build plans that look impressive and sit untouched. I’ll give you honest, no-fluff direction - and help you act on it.
This reset exists because I keep having the same conversation - smart founders working harder on marketing that's quietly stopped paying them back.
So I'm opening a small number of places to fix it properly, one business at a time.
Investment
Ninety days of marketing that earns its place. Starting now.
Only $1,500 +GST
That's two private working sessions with an award-winning marketing strategist, a 90-day strategic marketing roadmap customised to your goals, budget and capacity, and written and video resources you can use, share and refer back to so you stay on track with the doing.
Plus the confidence of knowing you're not wasting another dollar or another hour on spray-and-pray marketing that doesn't move the needle.
Pay before 30 June and claim as a business expense this financial year.
This is 1:1, not a group program - so the places are genuinely limited. Just 6 spots open, with sessions available in June and July.
When they're gone, they're gone.
Coming from a Marketing Clarity Sprint?
Your Sprint insights feed directly into the Blueprint and save you time completing the Business Intelligence questionnaire.
No repetition, no starting over.
Not sure if the 90 Day Marketing Blueprint is the right fit for you?
Let’s find out
Looking further ahead than 90 days and want more strategic support?
Staying on track can be challenging when you’re wearing all the hats in a small business - that’s why we created the Beanstalk Marketing Advisory program.
We provide ongoing support through regular advisory sessions and checkpoints while you implement your 90 Day Blueprint - and continue into the next phase of your marketing roadmap.
Perfect for small business founders with big plans who want to stay accountable, and get the best return on marketing investment.
